SMAK is a superior brand of fishing tackle designed for anglers who demand performance, functionality, and versatility. Our goal is to provide anglers worldwide with the highest-quality fishing gear.
For us, fishing is more than a hobby: it’s a way of life. We bring that overarching philosophy to our brand and everything we do here at SMAK.
Why we do what we do
Our goal is to provide anglers worldwide with the highest-quality fishing gear. For us, fishing is more than a hobby: it’s a way of life. We bring that overarching philosophy to our brand and to everything we do here at SMAK.
We individually paint every lure, fully designed and manufactured in Australia
We test the performance of every product before it goes on shelves, and we don’t sell anything we wouldn’t personally use.
No matter your fishing style, you will find something that suits your fishing needs
SMAK Lures Australia
Australian Designed, Australian Made, Australian Owned